Controversial Commercial From Australia _ Skins: Beyond Reason
December 19, 2007
This spot makes one hell of a statement and right or wrong this commercial was made for people to talk about. I want you to watch it and see for yourself. I personally liked this spot, allot.! It shocked me.. and i like spots that shock me. It was enough make me watch it a few times and then head over to the website for Skins.
Agency: The Furnace, Sydney
Creative Director: Rob Martin Murphy
Art Director: Paul Fenton
Agency Producer: John Lamble
Production Company: Revolver, Sydney
Director: Jess Bluck
Executive Producer: Michael Ritchie
Facilitating Production Company: Biscuit, Los Angeles
DOP: Wyatt Troy
Editor: Stewart Reeves @ Guillotine, Sydney
Colourist: Ben Eagleton @ Bean Colour, Sydney
Music: Nylon Studios, Sydney
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I think this ad is extremely generalised. African Americans do dominate particular sports (eg the NBA and Heavyweight Boxing), BUT they do not excel in a huge array of sports, such as swimming and gymnastics to name a couple. As for the matter of physique I am not sure, perhaps on the whole african americans are born with a more muscular build.