This is for the all the Beatiful women in my life..Nike: SURGERY

When I started dropkickmonkey.com a couple of months ago I never expected it to take off so fast like it has. When i write this blog I follow the same path as when i edit a commercial or music video, I follow my heart and do what feels right. A couple of days ago somebody close to me sent me this Nike viral video from South America. She has been sending me ideas for this blog since i started, but nothing hit me like this one did. Its like she read my mind. It moved her so much and she felt like it should be out there and asked me if i was going to post it. My friend is an intelligent, beautiful woman and yet she really felt this and was moved enough to send it to me. I made this blog to find ideas in advertising like this and I am so grateful to have people around me like her looking for pieces with such a powerful message and it makes this doing this so much easier !

“Sugery” was a viral video done last year by Nike. It features a woman’s perspective on what it feels like to face plastic surgery as an option to fix a weight problem that we all deal with. Its playful fun and great all wrapped into a 2 minute package that you want to watch more than once. Last year It won the Cannes 2007 Bronze Lion in Clothing, Footwear and Accessories. This was directed by Luciano Podcaminsky of Radical Media. Luciano has done great ads for Axe, California Milk Advisory, Sprite, and MTV. over the last couple of years. To see more of his work go to www.radicalmedia.com and check out what hes has been up to.

Director: Luciano Podcaminsky
Prod Co: Rebolucion
Ad Agency:Madre
Editor: Diego Panich
Music: Gustavo Santaolalla
Music: Adrian Sosa
Post: Cinecolor
Exec Producer: Greg Carlesimo
Exec Producer: Jim Bouvet @ Radical Media
Exec Producer: Maya Brewster @ Radical Media
Producer: Patricio Alvarez Casado @ Rebolucion

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