Richard Simmons whips SportsCenter into Shape.. ESPN: Conditioning Coach
January 8, 2008
I mean who doesn’t love Richards Simmons.(well I’m sure there are a few) This guy is more than just weight loss guru that has help hundreds of thousands people lose weight, he is one of the most funniest icons of modern American history. Hes out of his mind and I love it. Putting him into an ESPN spot only makes sense, and I am surprised they didnt think of this sooner.
Conditioning Coach was directed by Hank Perlman of Hungry Man..www.hungryman.com Hungry Man is one of my favorite production comanys in the biz, who I will actually be working with this month. This spot comes to us from Wieden + Kennedy’s New York office. Wieden + Kennedy has been getting alot of my attention lately because of such a steady output of great work lately.
If you enjoyed this post, make sure you subscribe to my RSS feed!





Yeah, too bad it’s going to be discontinued on Monday. Instead, there will be a Sportscenter commercial starring anchor John Buccigross and Detroit Red Wings defenseman Chris Chelios talking about fortysomething athletes in the hallway.
[...] of the funniest commercials i have ever seen for Sports Center.. Check ou the story about this spot.http://dropkickmonkey.com/2008/01/08/richard-simmons-whips-sportscenter-into-shape-espn-conditioning…Richard Simmons Community – HomeOfficial site with information, message boards, and [...]