Kobe Bryant and Shaquille O’Neal get emotional for the NBA

This is a great new commercial from the brilliant minds at Goodby, Silverstein & Partners.
It features a split screen on Kobe Bryant and Shaquille O’Neal refelecting on what it feels like at the end of the season..

The spot was directed by Jonathan Dayton and Valerie Faris also known as Dayton/Faris of Bob Industries, Los Angeles. Take a moment and look at some more of their work here..www.bobcentral.com

NBA: Kobe/Shaq

Agency: Goodby, Silverstein & Partners, San Francisco
Executive Creative Director: Jamie Barrett
Associate Creative Directors: Stefan Copiz, Ari Weiss
Art Director: Jack Woodworth, Stefan Copiz
Copywriter: Craig Mangan, Ari Weiss, Jamie Barrett
Agency Executive Producer: Tod Puckett
Production Company: Bob Industries, Los Angeles
Director: Jonathan Dayton and Valerie Faris
Executive Producers: TK Knowles, John O’Grady, Chuck Ryant
DP: Christophe Lanzenberg
Producer: Bart Lipton
Editorial: Lost Planet
Editor: Geoff Hounsell
Telecine: Company 3
VFX: Brickyard VFX
VFX Supervisor/Lead Artist: Geoff McAuliffe
Mix: Lime Studios
Mixer: Rohan Young, Loren Silber
Asst Mixer: Lindsay Alvarez
Graphics Company: EyeBall NYC

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