Mercedes Benz commercial from China starring Zhang Ziyi

How do you promote Mercedes Benz to the wealthy people of China? You start by using their hottest most popular star Zhang Ziyi and you have her drive like a race car driver! For those interested in the star of Crouching Tiger, Hidden Dragon and Memoirs of a Geisha i suggest you check out her wikipedia article.

From the Press release- This Mercedes Benz spot is the first commissioned out of a chinese agency Ogilvy & Mather Beijing. Entitled “The Contract” and inspired by the 1978 movie “The Driver”, the commercial shows Zhang Ziyi display her driving prowess in a Mercedes SLK that leaves two shady characters in awe and appreciation.







Mercedes Benz SLK Passion: The Contract

Product: Mercedes Benz SLK Passion
Agency: Ogilvy & Mather Beijing
Executive Creative Director: Nils Anderson
Creative Director: Doug Schiff
Creative Director/ art director: Michael Wong
Agency Executive Producer: Jeff Wong
Producer: Daniel Yu / October Pictures
Executive Producer: Jaclyn Lee / Saville Productions
Director: Marcus Nispel / Saville Productions
Prod. Co.: Saville Productions / October Pictures
Country: China
Post Production: Union Editorial / LA
Editor: Jay Friedkin
Senior Producer: Megan Dahlman
Telecine: Rob Scirata, Company 3
VFX: Evan Guidera, Dominik Bauch
Mixer: Mike Feldman
Music: Mophonics / LA
Producer: Shelley Altman
Composer: The Resource (Adam Podrat & Josh Brochhausen)

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