We are animals.

Amazing new campaign for Wrangler coming to us from Paris.From The Press Release- In today’s society, our animal instincts are smothered by daily modern life, city-living and constant technological developments. Man is an animal, but he no longer knows it.
Wrangler’s new strategic and creative platform seeks to re-awaken our bottled-up instincts and to encourage who and what we fundamentally are, by putting all that is pure, natural and instinctive back into Man.

‘We Are Animals’ developed by FFL Paris (Fred & Farid) for Wrangler, is much more than just a campaign signature. It is a statement of truth and long-term value for the brand that will be taken up for use by all countries. It is a reflection of the new vision of the Wrangler brand, repositioning itself through instinct and emotion.

Each campaign will run across Europe, and will develop, substantiate and deepen this statement, reminding us that we are, before all else, animals.

Agency: FFL Paris
Executive Creative Director: Fred & Farid
Art Director: Julie Louison, Perinne Durand
Copywriter: Julie Louison, Perinne Durand, Baptiste Clinet, Nicolas Lautier, Philippe Pinel, Frederick Lung
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Brani Branitcheva, Vassilios Basos, Paola Bersi
Advertiser Supervisor: Giorgio Presca, Mark Cuthbert, Gary Burnand, Carmen Claes
Agency Producer: Robin Accard, Yann Yap
Director: Fredric Theodore
Editor: Yannis Rachid

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