Super Bowl XLII 2008 Favorites.. Etrade : Trading Baby

Not the best year in Superbowl commercials, But I found these two spots for Etrade hilarious. A simple yet effective Idea, A baby trading stocks.

These spots come to us from Grey New York..

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Pespi Rolls out 2 new spots for the 2008 Super Bowl..

Pespi releases 2 of its entrys into the Super Bowl lineup a little early.

The first spot features a troubled Justin Timberlake who is magnetically attracted to a Pespi.

Pepsi : Magnetic Attraction

Agency: BBDO, New York
Chief Creative Officers: David Lubars, Bill Bruce
Executive Creative Director: Don Schneider
Copywriter: Dan Rollman
Art Director: Matt Vescovo
Executive Producer: Hyatt Choate
Exec. Music Producer: Loren Parkins
Production Company: MJZ, New York
Director: Craig Gillespie
Director of Photography: Chris Soos
Editorial Company: Nomad
Editor: Tom Muldoon
Music House: Sound Lounge
Music: “Lovestoned” by Justine Timberlake

The second Spot “Nod” features a tired generation of people waking and dancing up when they drink some Pespi Max..It has the cheesy club hit of the 90’s what is Love as the soundtrack and has a whole bunch of celebrity cameos ….the best part is Chris Katan at the end.

Diet Pepsi Max: Nod
Diet Pepsi Max: Nod

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Client: Pepsi
Agency: BBDO, New York
Chief Creative Officer: David Lubars,
Bill Bruce
Executive Creative Director: Don Schneider
Creative Director/Copywriter: Brian Donovan
Creative Director/Art Director: Mike Boulia
Executive Agency Producer: Amy Wertheimer
Director: Paul Middleditch
Production Company: White Label Product
Director of Photography: Bill Pope
Editorial Company: Nomad
Editor: Tom Muldoon
VFX/SFX: The Mill
Song: What Is Love?

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Godaddy.com Super Bowl XLII 2008 What will they do this year..?

It all started in 2005 when Godaddy.com dropped a bomb on America during the Superbowl with Broadcast Hearing directed by Bryan Buckley Hungry Man Films. I remember seeing the this spot and my jaw literally dropping to the floor. I couldn’t believe they just aired that spot. It turned it into a PR dream for Godaddy.com.

This is the Censored version of the spot.. which is still great.

Broadcast Hearing: GoDaddy.com

Title: Broadcast Hearing
Client: GoDaddy.com
Product: Web Site
Director: Bryan Buckley
Spots’s Prod Co: Hungry Man
AD AGENCY: Ad Store
Art Director: Tim Shaw
Asst Producer: Monika Magda
CD/Art Director: Paul Cappelli
Copywriter: Aaron P Brown
Producer: Scott Weitz
Producer: Scott Weitz
Audio post: Tom Jucarone @ Sound Lounge
DP: Adam Beckman @ Jacob & Kole
Editor: Colby Parker Jr @ TheWhitehouse/NY
Post: Corina Dennison @ The Whitehouse/NY
Line Producer: Francine Weiner

Then with 2006 the aired this gem, but as you could tell the production value went down a little bit and the Idea wasn’t nearly as strong..T he road to actually get a spot on the Superbowl was a tough one becuase of the stir caused by the previosu years commercial. After numerous ideas and revisions they aired this commercial called Network Censor.

Network Censor: GoDaddy.com

Title: Network Censor
Client: GoDaddy.com
Product: Web Site
Director: Billy Nahn
Spots’s Prod Co: Nahnsense
AD AGENCY : In House
Art Director: Dylan Kahn
Copywriter: Mike Rhatigan
Producer: Mike Rhatigan
DP: Robb Fischer
Editor: Matt Cowden
Line Producer: Jonas Dolkart
Line Producer: Jim Stiener

Last years Super Bowl 2007 was a big improvement of the previous years effort. They snagged the help of Indy Race car driver Danica Patrick and also enlisted the help of the Paul Sr, Junior and Mikey from American Chopper. It was fun and it featured a loner extend cut on the internet as a viral.

Godaddy.com Marketing

Client: GoDaddy.com
Product: Web Site
Director: Billy Nahn
Spots’s Prod Co: Nahnsense
AD AGENCY : In House
Art Director: Dylan Kahn
Exec Producer: Marc Rhatigan
Writer: Marc Rhatigan
Editor: Matt Cowden @ ProVideo
Editor: Karen Meyers @ ProVideo
Graphics: Matt Martindale @ ProVideo
Song: Go Daddy Hot Tracks
Music: Ric Markmann @ Matter Music
Production Company: ProVideo
Production Company: Shock Films
Asst Director: Jonas Dolkart @ Light Switch
Producer: Jim Stiener @ Nahnsense
Sound Design: Rob Haggar @ Haggar Audio

This is the Danica Patrick Zip Clip, a preview if you will of the web commercial to be released online only on the day of the Super Bowl. So how crazy will the this years spot be..? Tune in and find out..

Danica Patrick Zip Clip - Funny blooper videos are here

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