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Intense Advertising for the Swedish Armed Forces.

December 26, 2007

Take a look at these two new spots “Cube” and “Labyrinth” recently released for the Swedish Armed forces. Both spots feature people working against time to complete a mental challenge in order avoid physical harm. Eye catching and intense, these commercials will get your blood pumping. These spots were directed by Sebastian Reed from Camp David, the Stockholm-based production company of which he is a partner. Check out some more of his work here at Camp David Films website http://www.campdavidfilm.com/

Swedish Armed forces: Labyrint

Swedish Armed forces: Cube

Advertising Agency: DDB, Sweden
Creative Director: Andreas Dahlqvist
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Account manager: Thomas Brenemark
Sound: Housework
Production Company: Camp David
Director: Sebastian Reed

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Merry Chistmas JC Penney: The Aviator

December 25, 2007

Client: JC Penney
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Tony Granger
Creative Director: Michael Long,
Kerry Keenan
Copywriter: Sara Rose
Art Director: Lea Ladera
Head of Integrated Productio: Colin Pearsall
Agency Executive Producer: Bruce Andreini
Music Producer: Ryan Fitch
Head of Music Licensing: Rosemary Ryan
Director: Fredrik Bond
Production Company: MJZ, Los Angeles
Executive Producer: Lisa Margulis
Line Producer: Line Postmyr
Director of Photography: Alwin Kuchler
Production Designer: Jeremy Hindle
Editor: Russell Icke
Editorial Company: Whitehouse
Executive Producer (Editorial): Corina Dennison
Editorial Producer: Melanie Klein
Sound Design: Judson Crane,
Fluid
Mix: Sound Lounge
Mixer: Philip Loeb
VFX: The Mill, New York
Colorist: Fergus McCall
VFX Creative Director: Angus Kneale
VFX Producer: Bethan Thomas,
Dan Roberts
Musical Artist: John Lennon
Song: Real Love

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Merry Christmas .. Straighty180: Like Flies To Wanton Girls

December 24, 2007

This short twisted little viral is part of a promotion for production company Straighty180 out of Australia. The whole concept revolves around the famous line from Shakespear’s King Lear “As flies to wanton boys, are we to the gods; They kill us for their sport.”. This film is quick and very surreal. you may want to watch it a couple of times.. Then take a second and head over to the Straighty180 website.. http://www.straighty180.com/ and check out some of their other work under the beauty section of the site.


Product : Straighty180
Agency : n/a
Creatives : traighty180 (Editor)
Max Brown (Executive Creative Director)
Brian Breheny (Creative Director)
Daniel Reisinger (Copywriter)
Nick Dare (Art Director)

Director(s) : Daniel Reisinger

Prod. Co. : Straighty180
Country : Australia

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