Nike: No Excuses A new commercial from Errol Morris

Director Errol Morris never ceases to amaze me. His Documentary style of story telling is unmatched by anyone in the business. This is a Director I look at as an Editor and hope one day I will get to work with this guy. I have been a huge fan ever since the day I watched the “Fog of War”, his 2003 Documentary on the Eleven Lessons from the Life of Robert S. McNamara. Its only fitting that agency Wieden + Kennedy hire him to direct this “No Excuses” Spot for Nike. The spot showcases an athlete rattling off common excuses that most people use for not working out, with one hell of a twist at the end.

If you dig this spot head over and check more of Errol Morris commercial work here http://www.errolmorris.com/commercials.html

Agency: Wieden + Kennedy, Portland
Creative Directors: Alberto Ponte, Jeff Williams
Copywriter: Caleb Jensen
AD: Taylor Twist
Producer: Jeff Selis
Assistant Producer: Lara Gallagher, Mary Alberque
Executive Creative Directors: Steve Luker, Jelly Helm
Agency Executive Producer: Ben Grylewicz
Production Company: Moxie Pictures
Director: Errol Morris
Executive Producer: Robby Fernandez, Lizzie Schwartz
Producer: Julie Ahlberg
Editor: Angus Wall
Post-Production: Rock Paper Scissors

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