Stacey Wall And Weiden+Kenedy Launch Nike’s SPARQ.
March 12, 2008
These 2 commercials are amazing. Over the past 8 months the work that Weiden+Kenedy has done for Nike has yet to disappoint me in any way.ITs real and raw and every spot feels right. I am forever a huge fan of director Stacy Wall of Epoch films, every commercial he lays his hands on i am a fan of thus far. The edits on these spots by Lucas Eskin and Andrew Cahn of Mad River Post are perfect. (I couldn’t have done a better job myself;) I cant stop watching them…So i know your going to love them.
Both commercials star a huge number of pro athletes starring in these commercials and here is the list.. LaDanian Tomlinson, Adrian Peterson, Steve Nash, Kevin Durant, Brandon Roy, Diana Taurasi, Matt Holliday, Kyle Harrison; Ryan Powell, Landon Donovan, Hope Solo, Abby Wambach, and Pete Carroll
Well what is this hype all about you may ask…? It is catalyst to launch the new division of Nike called SPARQ, which stands for Speed, Power, Agility, Reaction, and Quickness.. A new performance apparel line.. with a pretty badass website for you to check out…each pro athlete has a profile and a web video for you to check out …. www.nikeusmedia.com/nike-sparq-training
As always a plug to the director.. I always encourage everyone to go look at a Directors other work to see their style and also you may find more great commercials that you love…To check out some of Stacey Walls other work go to over to www.epochfilms.com..
But first check these out!
Nike My Better :60
Nike Betterer :30
Creative Directors Tyler Whisnand, Mike McCommon
Copywriter Caleb Jensen
Art Director Taylor Twist
Account team Michael Dalton
Producer Shannon Worley
Assistant Producer Natalie Montgomery
Executive Creative Directors Jelly Helm, Steve Luker
Agency Executive Producer Ben Grylewicz
Production Company Epoch Films
Director Stacy Wall
Executive Producer Jerry Solomon
Producer Marc Marrie
Editor Lucas Eskin for the :60 and Andrew Cahn on the :30
Post-Production company Mad River Post
Audio Post-Prod. company Lime Studios
Mixer Loren Silber
Effects RIOT – Claus Hansen
Color Correction Stefan Sonnenfeld @ Co. 3
If you enjoyed this post, make sure you subscribe to my RSS feed!