AKQA Spoofs Guiness WITH Tipping Pot Video.

AKQA took the task of recreating Guinesses “Biggest Ad Ever” and managed to make a really great video that is sure to go viral.

The 75 second film, created by AKQA, re-locates the action from the rolling hills of Argentina to the precincts and high-rise flats of two North London housing estates. The large-scale domino effect remains, but the tumbling encyclopedias and bookcases of the original are replaced by familiar staples of typical British life including cigarette packets, mobile phones, abandoned fridge-freezers, hub caps and, finally, a solitary Pot Noodle. Replacing the excitable rural villagers of the first film, a crowd of normal Brits cast a casual eye over proceedings before continuing with their daily business. (from press release)

Creative Agency: AKQA
Executive Creative Director: James Hilton
Writer: Colin Byrne
Planner: Mo Rogers
Account Director: Rowena Minhas
Agency Producer: Emily Bull
Producer: Lucy Hayes
Post Production: Smoke & Mirrors
Director:Dom Bridges
Editor:Dom Bridges, Nathan Perry Greene (Cut and Run)
Production Company: Mustard London
Media Agency: Cake

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