Michael Jordan returns in a new commercial for Nike

This new commercial for Nike’s Jordan brand is simple, elegant and very powerful. I must say its also about time to see him back in a Nike commercial. Its cool that he sells underwear, but a spot like this reminds us what hes really all about. This spot was really well written and i love the message they conveying to the viewer.

“Maybe It’s My Fault” was directed by the amazing Dante Ariola of the production company MJZ. This man creates commercials how they are supposed to be entertaining and fun. One of my favorite commercials of all time “First Taste” can be seen her at the the MJZ website www.mjz.com








Nike - Jordan Brand: Maybe It’s My Fault

Agency: Wieden + Kennedy, New York
Executive Creative Directors: Kevin Proudfoot, Todd Waterbury
Creative Director: Keith Cartwright
Art Director: Ricardo Viramontes
Copywriter: Andy Ferguson, Josh Dimarcantonio
Head of Production: Gary Krieg
Broadcast Producer: Niki Polyocan
Production Company: MJZ, Los Angeles
Director: Dante Ariola
DP: Chris Soos
Line Producer: Natalie Hill
EP: Jeff Scruton
Production Designer: Chris Gorak
Editorial Company: Peep Show
Post Supervisor: Melissa Nusbaum
EP: Amy Saunders
Editor: Andrea Macarthur
Asst. Editor: Naomi Spiro, Nellie Phillips
Telecine/color correction: Company 3, NY
Colorist: Tim Masick
Post/ visual FX/online/conform: Dave Parker @ The Mill, LA
EP: Helen Hughes
Post supervisor: Arielle Davis
Music: Matthew Kratz, Stimmung, LA
Sound mix: Philip Loeb, Sound Lounge, NY
Sound designer: Reinhard Denke, Stimmung

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